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The surprising similarities between Hallmark movies, cryptocurrency, and asset bubbles

The surprising similarities between Hallmark movies, cryptocurrency, and asset bubbles

Adam Cox
Chief Wealth Management Officer

I have a confession to make: I love Hallmark movies. I truly do.

You can make fun of me all you want — and trust me, people do — but I’m not about to change my mind.

So how can it be that a 40-something male bank executive loves watching the most cliché and cheesy of all movie genres, you ask?

Well, like you, my life can be incredibly stressful. Sometimes, I just need a brief escape. Enter: the Hallmark Channel!

For 90 minutes a week (and many, many more minutes during the Christmas season), I try to enjoy a little levity. Do I really think that all men will eventually become single dads struggling to find love again? Or that a picturesque small town in Montana can band together to save a clearly uneconomical general store from going under?

Of course not. But I’m willing to suspend my disbelief for those 90 minutes because the stakes are so low for me, personally.

Best case scenario: I enjoy a heartwarming story with a happy ending. At worst, I waste 90 minutes watching a bad movie. You better believe I’m willing to take that risk.

But what happens when we suspend our disbelief in other areas of our lives, particularly when the stakes are considerably higher?

If you’ve been paying attention to the news recently, you’ve likely heard about the dramatic unraveling of prominent founders, companies, and investors in the cryptocurrency space. Many of us have watched, shaking our heads, wondering how this could have happened.

However, while the circumstances may be unique, what’s happening right now isn’t new. In fact, we’ve seen it many times before.

How many of you remember the run-up before the dot-com bubble burst? Investors suspended their disbelief thinking that every company with a .com at the end of its name — no matter what they made — was going to completely transform our economy while making us fabulously wealthy along the way. And those companies did…until they didn’t.

Or what about the housing bubble of the mid-2000s? Remember when everyone thought that housing prices only went up (a lot) and they could buy as many homes as they liked without a reasonable way to pay for the mortgages? That worked too…until it didn’t.

Now comes crypto.

I’m not yet willing to declare that what we’ve witnessed over the last few weeks is part of a bubble bursting. I think that would be a bit premature, but it has started to feel that way.

Over the last couple of years, it seemed like everyone was in crypto. Which one? Didn’t matter — they all were “going to the moon.”

Just like with a 90-minute Hallmark movie, millions of investors suspended their disbelief and grabbed onto the idea that crypto would remake money and our financial systems without the need for regulation or accountability. And those who put their money behind that belief made lots of money.

You couldn’t escape it. Everyone was getting in.

Even many of the holdouts who didn’t trust it at the beginning eventually caved after enduring stories from their friends or family members about how much money they were making trading crypto. It worked…until it didn’t.

Now, I’m sure some of you are starting to sharpen your knives and getting ready to carve me up like a Thanksgiving turkey for saying this.

You might call me old fashioned or say that I just don’t get it. Who knows, maybe you’re right (on both counts).

But what I do know is that an examination of the history of markets reveals the same patterns time and again. Investors believe that “this time is different.” And they are always right — each time is different.

Every period of euphoria, which gets labeled as a bubble in the aftermath, is different. If they were all the same, we wouldn’t keep making the same mistakes over and over.

But while these periods are different, they all share some of the same characteristics. It can be difficult to recognize that pattern when we’re living through them, but they all have one thing in common: our willingness to suspend our disbelief.

What happens next with crypto is unknown, but I suspect we’ll experience at least some of the following (please keep in mind that these are my personal opinions and not investment recommendations):

Inflation will impact consumer spending

Governments around the world spent the better part of the last three years pumping previously unthinkable amounts of money into the financial system, which, not too surprisingly, became a primary driver of the high levels of inflation we’re experiencing now.

While consumers begin to reconsider their spending as they struggle under the weight of higher housing costs, prices at the pump, and in the grocery store, investors will have less free cash flow to invest.

We’re seeing this already as stimulus money has begun leaving consumer bank accounts at accelerating rates and credit card balances return to pre-pandemic levels.

Investors will re-examine their portfolios

With the risk-free rate of return (the amount investors can earn from treasuries) currently over 4%, investors are taking a fresh look at their portfolios and re-examining how much risk they are willing to chase with the fewer dollars they have to invest.

This will continue to put pressure on investments that are deemed to be riskier.

Bad actors will be exposed

As crypto investors demand more transparency and the lights are turned on, investors will discover more and more things they don’t like.

There are more bad actors to be found, more dependencies in the system that will create undesirable fragility, and terms and conditions they once glossed over that will be examined thoroughly and found to be unacceptable.

More crypto-related companies will likely struggle and fail as consumers rapidly shift their dollars accordingly.

Winners will emerge in the end

A select number of companies and the technologies they have created will survive and eventually transform part of our business landscape.

However, the names of some of these companies will remain unknown to most because they lacked the funding or charismatic leaders of their peers. The success of these companies will surprise most.

Some will claim the system is broken

Many investors will learn a valuable lesson from this, and they will be better investors for it.

Unfortunately, others will conclude that the system is broken and the odds are unfairly stacked against them, and they will never recover.

The cycle will repeat yet again

This won’t be our last bubble. In a few years, something new and unexpected will come along — probably created in part because of what we’re experiencing today — that will eventually teach us this same lesson all over again.

The cycle repeats, as it always does.


Now, just because I’m writing this article doesn’t mean that I’m above getting caught up in market euphoria.

Remember that dot-com bubble? That one wiped me out!

Back then, I spent all my summers working as a janitor and teaching tennis lessons in order to save as much money as possible to invest. And I did really well until — you guessed it — I didn’t.

My portfolio was gone in a matter of days, and all those hours spent cleaning floors and molding future tennis stars (not even close, but we had fun) turned out to be volunteer work in the end.

I learned a valuable lesson at an age when the stakes were lower, and I’m glad I did. I learned the very principle that I have staked my professional career on: for most of us, the investments that make up our investing strategy should lack drama most of the time.

Some people do hit it big and make a fortune, and they end up on magazine covers. Nearly everyone else isn’t as lucky, and we don’t talk enough about them.

It’s okay to take some risks. It’s okay to bet on something we believe will change the world. But if we do, it’s probably best to keep those bets small and not to risk more than we can afford to lose.

It’s perfectly okay to suspend our disbelief once in a while, but it’s probably best to do so when the stakes are low.

Speaking of, it’s time for me to go find out if that big city girl can save her family’s tree farm AND fall in love at the same time!

Be easy on yourselves — and each other — and let me know if you have any good movie recommendations.

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