Investing Based on Time-Tested Principles
Don’t react to market cycles
Optimism and fear lead to poor decisions at the worst times. Define your risk tolerance and investment time horizon first, then invest accordingly. Don’t overreact.
Outwitting the market is impossible
Globally, millions of people trade every day. The market processes this information in real time and sets prices efficiently. Your portfolio will have a mix of stock funds, bond funds, and cash that’s right for you.
Time in the market matters more than timing the market
Trying to time the market exposes you to unnecessary risk. Diversify your investments across the global market, and you are able to better absorb market changes and reduce your risk exposure.
Focus on what you can control
The market can’t be controlled. We work to reduce expenses, minimize taxes, diversify your portfolio, and structure investments for your circumstances—the things you can control.
Fees matter
Many other investment managers have layers of excessive fees that erode your gains, bias their advice, and limit options. Our fees are simply linked to the size of your account.
